Same same but different?

Why oh why do these genious designers have to insist on making the same, more or less - in this case M O R E -, design?

I don't get it. Scary trying to do your own thing and not follow WGSN? Or that is the norm that all designers need to do?

Louis Vuitton

Louis Vuitton

Proenza Schouler

D&G

D&G