onsdag 10 mars 2010

My best of Chloé Fall 2010

www.style.com says about the collection:
Beige, beige, and more beige. It's no news by now that the paler shade of brown, and the grown-up daywear it connotes, have become mainstays of the season. It's the route Chloéhas taken for Fall, with such thorough commitment that until halfway through, it almost seemed Hannah MacGibbon was reluctant to offer anything else.
...blown-out Charlie girl hair that captures the seventies American sportswear attitude this trend is all about....
...MacGibbon introduced knitwear, classic menswear overcoats, and an early-Armani-like jacket that might have jumped out of Vogue's pages in the post-women's lib era—when dashing to work while looking enthusiastically businesslike was the thing...MacGibbon's house-cleaning instinct has thrown out the all the frills, prints, funny bags, and chunky clogs and platform shoes that last made Chloé hot. The bags have been stripped of hardware and logos, and the footwear renovated as sidewalk-friendly caramel riding boots and springy-soled wedges. The flirty, blowy dresses, once the Chloé signature, have been axed. The hip-girl, slightly streetwise element that used to be part of the personality here was this season reduced to a mild play on western styling—a minor outbreak of leather fringing and one pair of velvet, gold-embroidered jeans that turned up in the second half. In terms of brand differentiation, though, that leaves a conundrum for buyers. Chloé's offering for Fall puts the label in direct competition with what so many others are producing now. It left some puzzlement over whether leaving the house's youth behind is such a wise move




photos by style.com
collage by me. Don't copy. Don't be a copier. Be yourself and do it yourself :)

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