One of the most beautiful women I've met has started a label - Altewai.Saome.
She and of hers are going in deeper in to the fashion industry from the city of Malmö.
Their idea is about creating an affordable collection that represent the fashion you can see on the streets of Milan and Paris. And to be an alternative to the minimalistic trend that has romed the streets in Sweden for a long time.
I say:
Thank God someone has different taste than the black minimal Helmut Lang/Jil Sander style that has been the bore of the city for too long. *yawn
I will post more from the collection later on.
Go Altewai.Saome!!
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